And then in their feature length films, beginning with Snow White and the Seven Dwarfs in 1937. First with their shorts which included Mickey Mouse’s third outing in the studio’s first sound film, Steamboat Willie, and the Silly Symphony series. They then moved west with their successful silent Alice Comedies series, which featured both animation and live action.Īnimation is what the Disney studio became known for. The Walt Disney Company was founded in Hollywood by brothers Walt and Roy Disney in 1923.īefore this, along with friend and animator Ub Iwerks, the brothers had founded Laugh-O-Gram Studio in Kansas City. The business acumen of those behind the scenes at Disney has been central to the peaks and troughs of the company’s enduring presence in the film industry and popular culture at large. And yet I would argue that Disney’s greatest legacy is not its animated stories or characters, but the more mundane history of its mergers, acquisitions and intellectual property rights. The wonder and magic of Disney is consistently promoted. From special Disney on Ice events to a retrospective at the British Film Institute and limited edition Disney100 merchandise, Disney’s celebration is big business. COVENTRY, United Kingdom: “100 Years of Wonder” is the theme for Disney’s year-long promotion of the company’s centenary.
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